When you cannot say what you do in two sentences

The value is there. The words are not. How to close the gap between what you have built and how you are read.

Someone asks what you do. You give them your title. You add the company, maybe the scope, and somewhere in the middle of the sentence you feel it happen: their attention slides off your face. You keep talking. You describe the tasks, the tools, the number of accounts, and the more you explain, the further away they get.

You are not bad at your job. You a…