Laurie J Wetzel
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The work, and the read on the work, are two different things
Getting the first one right does almost nothing for the second. That is why effort stops paying off at a certain level.
Sep 2
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Laurie J Wetzel
Nobody ever looks back
A client told me nobody at her company would go back and look at what she had actually done. She was right.
Sep 1
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Laurie J Wetzel
4:41
August 2026
The People Who Advance Are Not the Ones Who Did the Most
Doing more is the most common wrong answer to being overlooked. Here is what the people who move actually do differently.
Aug 26
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Laurie J Wetzel
1
Why senior roles never get posted, with Mike Materasso
Listen now (39 mins) | "I have never read a cover letter.
Aug 23
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Laurie J Wetzel
1
39:16
What the Next Eight Weeks Quietly Decide
The read that determines your year-end is forming now, before anyone is officially deciding anything. Here is how to use the window.
Aug 19
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Laurie J Wetzel
Most People Fix the Wrong Gap. Here is How to Find Yours
The gap between your work and your read shows up in four places. A year spent on the wrong one feels like progress and produces none.
Aug 12
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Laurie J Wetzel
You over-prepare the meeting and under-engineer the read
High-stakes moments are not won on information. Here is what to decide before you walk in, so a great set of answers actually moves something.
Aug 5
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Laurie J Wetzel
July 2026
The Demo the Customer Loved that Your VP Never Heard About
Your best work happens where the deciders are not, and how to close that gap without turning into the person who narrates their own highlight reel.
Jul 29
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Laurie J Wetzel
The problem you're trying to leave is the one you're unpacking.
Why leaving rarely fixes the read.
Jul 22
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Laurie J Wetzel
1
Start Here: if your work is strong but your career has stalled
If you found your way here, you are probably very good at your job and quietly frustrated that it does not show.
Jul 15
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Laurie J Wetzel
1
Why your first attempt at your edge always sounds generic
The sameness trap for senior SEs and revenue pros. The three reasons the first version is never sharp, and one thing to do this week.
Jul 15
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Laurie J Wetzel
Why you keep getting passed over, and it is not your work
It is not a performance problem. It is that the people who decide your next move cannot read what you bring.
Jul 15
•
Laurie J Wetzel
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